It is easy to succeed in blogging if you are interesting in writing. SEO is must even if you are a shrewd writer or very passionate about writing. Writing a piece for no one to read is very discouraging. For instance, if you write about baking, your desire is that people read about your writing on baking. Suppose your articles was on a baking experience you had had, won’t you be interesting in hearing from them in the comment section? Did you researched on the baking topic and produced an awesome article, you would love to know that it has helped someone. To get people to your blog, you need to optimize it. As far as SEO is concerned, it helps to make a website visible to the search engines and to improve its position.
There are some ways of doing SEO for your blog. Proper use of keywords is the first thing. If a website has no keywords; it may not get views. This is because people searching for information on baking cannot find your website. Put yourself in the shoes of the viewers and look for words they would use to search the information that you have written on. Use the keywords naturally in the content without forcing them in. For a professional approach, use keyword tools to identify keywords that people use to search for information.
Captions on the images that you use is very important. Remember that the search engine cannot interpret an image. Including captions help the search engine to know what the image is all about. You can improve your ranking by including the keyword on the caption of the image.
Inclusion of internal links on the blog is the other technique. Linking your pages tells the search engine that these two pages are related. This will make you rank higher since you have a lot of information.
Guest posting should not be forgotten. This is the kind of posting articles on authoritative websites for the purpose of backlinks. Include the link to your website on the article. At all costs, keep away from paid backlinks as the search engine can penalize your website. Write an article that is interesting enough to make people want to visit your blog.
The importance of Meta description cannot be ignored. They are direct means of analyzing what the article is all about even before visiting it. In case you don’t write your meta description, the search engine will pick the first line of the article and which might not be helpful to the potential website visitors.